Brand Activation Executive at Biotiful Gut Health
Location : Hammersmith (hybrid)
Travel: Some travel will be required to UK sites
Biotiful are responsible for creating and pioneering the Kefir category in the UK, from zero in 2012 to over £100m today, and are the driving force behind Kefir being the fastest growing sub-category within Dairy.
Biotiful is the number 1 Kefir brand in the UK and the 6th largest Yogurt brand overall in the UK.
This growth has been fueled by our relentless focus on making natural Gut Health accessible to all. The brand has expanded beyond its range of core drinks to include Kefir Yogurts and Kefir Protein. As a result, Biotiful is sold in all major UK grocers, in OOH channels.
We have significantly scaled our campaigns over the last two years. With a strong activation plan across the funnel, from ATL, to partnering with athletes, nutritionists and influential voices in health and performance as well as impactful sampling campaigns.
With strong momentum, big ambitions, and a passionate team, we’re building something special and we’re looking for an energetic and organised Brand Activation Exec who takes ownership and cares deeply about how we show up and what brand experience our consumers have. Reporting into our Senior Campaign & Comms Manager, you will support the planning and delivery of standout brand experiences across sampling, events and partnerships.
Roles & responsibilities include but are not limited to:

1. Sampling & Event Management

• Own the action! Plan and run exciting sampling events across the country - from big national moments to local pop-ups that surprise and delight.
• Be the brand on the ground. Lead flawless on-site execution, making sure every activation feels premium, engaging, and totally on-brand.
• See the impact of your work. Track performance across all sampling activities - including reach, cost efficiency, trial-to-purchase, and real consumer reactions.
• Turn insights into action. Build post-campaign recaps that highlight what worked (and what we should do next!) to shape our future sampling strategy.
• Work with everyone. Collaborate across Marketing, Shopper, Trade, and Ops to keep plans aligned and projects running smoothly from start to finish.

2. Partnerships (Tactical & Execution)

• Be the connector . Work with influencers, creators, athletes, ambassadors, and nutrition pros to help produce fun, high-quality content that feels authentically us.
• Bring partnerships to life. Coordinate the day-to-day execution of brand collabs or gifting moments - whether it’s with gyms, events, or other cool brands.
• Grow our world. Help onboard new partners and find fresh opportunities to expand our reach and relevance.
• Help us level up. Support the Senior Campaign & Comms Manager with performance tracking, monthly reporting, and smart recommendations on how we can keep improving.

What you will need to succeed

• Ideally at least 1 year of work experience during or after University
• Bachelor degree or equivalent experience
• Strong project management skills with the ability to juggle multiple deadlines
• An energetic self-starter, who is gutsy and hands-on
• Creative mindset with a sharp eye for detail and brand consistency
• Collaborative team player with high levels of ownership and accountability
• Passion for healthy food
• Thrives under pressure in fast paced environments
• Confident working independently and with external partners, suppliers, agencies, and talent.

Nice-to-haves

• 1-3 years of experience in FMCGs or SMEs
• Food & well-being industry experience

At Biotiful, we’re committed to creating an inclusive workplace where everyone feels they belong. We welcome applications from all backgrounds and encourage people to apply even if they don’t meet every requirement listed. If you need reasonable adjustments at any stage of the recruitment process, please let us know - we’re happy to support you.
#hiring #biotiful
We can offer a hybrid working model, competitive package and great working environment so if you’re interested, please apply via the link.