The Senior Brand Manager (Contract) will be responsible for hands-on delivery of a new brand launch across the UK, France and Germany. This role acts as the day-to-day marketing execution lead, ensuring all brand marketing, packaging, regulatory, retailer and activation elements are launch-ready on time and to premium standards.

This is a highly execution-focused role, designed to remove friction, drive decisions and coordinate delivery across multiple workstreams during a compressed and complex launch phase.

What Success Looks Like

• UK, France and Germany are fully launch-ready (artwork approved, packs produced, retailer materials aligned, agencies briefed)
• Critical launch risks are identified early and resolved quickly
• Global guidance is translated into workable European execution, without unnecessary delays
• Local teams are supported and enabled, not overloaded

Core Responsibilities (Execution-First)

1. End-to-End Launch Readiness UK, France & Germany

• Own the launch readiness checklist across priority markets
• Drive the launch critical path, ensuring timelines are tight and visible
• Ensure dependencies across functions are coordinated, not siloed

2. Packaging, Artwork & Regulatory Execution

• Own multilingual pack decisions and front-of-pack strategy
• Work closely with cross-functional teams to finalise copy, translations and artwork
• Prevent delays and last-minute rework

3. Selective Retail Launch Support

• Support local teams with retailer-specific requirements
• Ensure all assets are approved and delivered on time
• Resolve conflicts between brand standards and retailer needs

4. Marketing Activation & Agency Execution

• Deliver focused activation including PR, influencer and retail moments
• Manage agencies against tight timelines and clear deliverables

5. Global Local Coordination

• Translate global guidance into clear local execution
• Escalate issues with proposed solutions

6. Stakeholder & Risk Management

• Maintain visibility on key risks and timelines
• Provide clear updates and drive decision-making

Ideal Contractor Profile

Must-Have

• Senior brand/marketing leader with prestige beauty or fragrance experience
• Proven multi-market European launch experience
• Strong packaging and executional expertise
• Highly organised and delivery-focused

Strong Advantage

• Experience with major European beauty retailers
• Prior interim/contract roles
• French or German language capability

Working Style

• Action-oriented and pragmatic
• Comfortable making decisions with imperfect information
• Collaborative, calm and assertive
• Execution-focused

Why This Role Exists
This role is critical to ensure a successful European launch within a tight timeframe maintaining momentum, supporting local teams and delivering a premium market entry.