Are you a B2B product marketer who thrives at the intersection of insight, storytelling and sales?

Do you want to shape how a respected professional body takes its products to market?

Are you ready to own a remit, build something meaningful, and grow within a team that has your back?

If so, this opportunity could be the right next move for you.

The Role

This is a newly shaped role that has been developed thoughtfully over recent months to reflect where our client needs to grow. It sits within a collaborative marketing directorate and works in close partnership with the Sales team to ensure products reach the right audiences in the right way.

At its core, this is a role about fit: understanding our client’s products deeply, understanding the market clearly, and building the bridge between the two. You will develop positioning and messaging, lead go-to-market planning for new product launches and updates, and work closely with the Brand Manager, Digital Marketing Lead and Content team to design campaigns and deliver against them. Performance and pipeline are central, you will own the lead generation funnel, ensuring that by the time a lead reaches the sales team, it’s qualified, warm and ready.

Sales enablement is a significant part of the role. You will be the link between the product story and how it lands in front of clients and prospects by briefing the sales team, building support materials, and ensuring messaging is consistent and compelling from first touch to close.

Our client is a membership organisation.

Key facts:

Full-time, permanent position

Salary of up to £55,000 p.a.

Hybrid working model - 2 days a week in our client’s office in Swindon

What You’ll Bring

• Proven B2B product marketing experience, ideally in a channel or partner-led environment
• A strong track record in go-to-market planning and execution
• Experience working directly with sales teams to support lead generation and conversion
• Confident using marketing automation and CRM tools (HubSpot, Salesforce or similar)
• Strong analytical skills with the ability to turn data into clear decisions
• Excellent communication skills and the ability to manage multiple stakeholders
• Line management experience
• Experience in a membership, professional body, charity or not-for-profit environment

Interested?

For a confidential conversation with FJWilson Talent before applying, you can contact us on , or email us at

Please note, we reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your CV as early as possible. Our email address is

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The services advertised by FJWilson Talent Services are those of a recruitment business.

We encourage applications from all sections of the community. Furthermore, qualifications and/or experience identified are indicative. We will consider applications from candidates who have comparable qualifications and/or experience for role advertised.