Adapro Talent Partners are delighted to have been retained by a growing Milton Keynes based FMCG business who are looking to recruit 3 x Field Sales & Merchandising Specialists, on a permanent basis.

These roles will each cover one of three UK territories - The North, The South and The Midlands, and they will involve extensive travel across the territories.

The Field Sales & Merchandising Specialist is responsible for driving brand visibility, consumer engagement, and sales performance across retail stores that directly purchase products.

This is a hands-on, field-based role combining merchandising excellence, promotional activation, retailer support, and consumer interaction. You will play a critical role in ensuring products stand out, sell through, and are championed by store staff.

Key Responsibilities:

Merchandising & In-Store Execution

• Ensure products are fully stocked, well presented, and compliant with merchandising standards.
• Execute planograms and point-of-sale placement to maximise visibility and impact.
• Secure additional facings and premium placements where possible.
• Conduct regular store audits covering pricing, visibility, distribution, stock levels, and competitor activity.
• Maintain clean, organised, and professional displays aligned with brand standards.

Retailer & Sales Support

• Build strong, professional relationships with store owners, managers, and staff.
• Encourage timely reorders and support retailers to avoid out-of-stocks.
• Provide product knowledge and informal training to retail staff.
• Identify sales opportunities and share actionable insights with the wider sales team.
• Flag potential new retail opportunities within your territory.

Promotional Planning & Activation

• Plan and deliver in-store promotions, samplings, and brand activations.
• Set up engaging branded displays and promotional areas.
• Coordinate promotional stock, equipment, and materials.
• Deliver national and seasonal campaigns to a high standard.
• Capture promotional performance including engagement, footfall, and samples distributed.

Consumer Engagement & Conversion

• Confidently engage shoppers and introduce products.
• Clearly explain product benefits.
• Drive immediate purchase and positive brand experiences.
• Gather consumer feedback and insights to support sales and marketing teams.
• Represent the brand with energy, confidence, and professionalism.

Store Advocacy & Relationship Building

• Build store-level advocates for the brand.
• Motivate store staff to prioritise products over competitors.
• Share best practices to help retailers grow category sales.
• Maintain a reliable, consistent presence within your territory.

Sales Visits - New, Lapsed & Decreasing Accounts

• Support new accounts through to their fourth order.
• Re-engage lapsed accounts and secure restart orders.
• Identify causes of declining performance and take corrective action in-store.
• Ensure each visit ends with a clear outcome or agreed next step.
• Feed back account status and actions to the sales team.

Reporting & Feedback

• Log store visits, merchandising status, and promotional results.
• Capture photos, feedback, and competitor intelligence.
• Provide regular updates to sales management.
• Recommend improvements to merchandising and promotional strategy based on field insight.

Skills & Personal Attributes

• Strong communication and relationship-building skills
• Confident, engaging, and approachable personality
• Commercially minded with a focus on conversion and results
• Organised, self-motivated, and able to manage a field-based workload
• Comfortable engaging both retailers and consumers
• Professional, reliable, and brand-focused
• Able to work independently while collaborating with wider teams

Experience Required

• Previous experience in merchandising, promotions, brand activation, or field sales
• Retail or FMCG experience
• Experience working in a sales role or a field-based role covering multiple locations
• Experience engaging consumers and driving in-store conversion
• Experience building relationships with retail staff and owners

Qualifications & Requirements

• Full UK driving licence - Essential
• Willingness to travel regularly within assigned territory
• Basic IT skills (mobile reporting tools, email, spreadsheets)
• Experience in FMCG, or regulated retail environments - Desirable

Our Client is offering a Salary of £25,000 + Company Car + OTE of £5,000 + Benefits

As there are 3 roles being recruited, we will be looking to run assessment centres to assess suitability for the role.