As part of Intratone’s European growth strategy, we are building a lean and scalable marketing organisation structured around a central hub in London.

The Senior Marketing Executive - Germany is responsible for activating and executing the European go to market strategy within the German market. The role focuses on driving market adoption, delivering local activations, and continuously improving performance through strong market insight.

Working closely with the Product Marketing Manager and the wider European marketing team, this role ensures that centrally defined strategies are executed effectively and generate measurable impact in Germany.

Key Responsibilities 1. Market Activation & Local Execution (Germany)

• Execute the European go to market strategy within the German market
• Deploy campaigns, content and activation plans locally
• Adapt central assets using the 80/20 model (central frameworks + local optimisation)
• Support local marketing initiatives, including events and field activations, as needed

2. Product Adoption & Market Performance

• Drive adoption of Intratone solutions across the German market
• Identify and address barriers to awareness, onboarding and usage
• Ensure local activations support scalable and sustainable adoption

3. Competitive Intelligence & Market Insights

• Monitor competitors, market trends and local dynamics
• Identify customer expectations, gaps in the offering and challenges to adoption
• Structure and share insights with central teams to support continuous improvement

4. Opportunity & Gap Identification

• Identify growth opportunities, new use cases and improvement areas
• Highlight gaps between market needs and current positioning or offering
• Contribute to strengthening product market fit and go to market effectiveness 5. Best Practices Identification & Scaling
  • Identify high performing activations, messages and segments in Germany
  • Share best practices with the European team to support replication across markets6. Partner & Ecosystem Activation
  • Support engagement with installers, distributors and key partners
  • Contribute to local training sessions, product demonstrations and partner initiatives
  • Strengthen relationships across the German ecosystem7. Contribution to the European Marketing Hub
  • Act as an active member of the European marketing hub
  • Collaborate closely with:
  • Product Marketing Manager (strategy & frameworks)
  • Blueprint market (Netherlands)
  • UK and other European markets (ROW)+ Contribute to cross market initiatives and ongoing optimisation of the European model