Location: Billund, Denmark London, United Kingdom
Level: Senior Manager
Category: Communications, Corporate Affairs & Sustainability
Job ID:

The LEGO Group is recruiting a Senior Global Initiative Manager to help advance its global mission of inspiring and developing the builders of tomorrow through learning through play. This senior-level role sits within the Social Responsibility (SR) organization and reports to the Senior Director of the Global Initiative team. It offers a unique opportunity to shape and deliver high-impact global initiatives that benefit children, families, communities, and the LEGO Group worldwide.

About the Role

This position plays a strategic leadership role in setting direction and ensuring effective execution across a portfolio of global social impact initiatives. Working closely with regional SR teams, internal business functions, and external partners, the Senior Global Initiative Manager will ensure initiatives are co created, inclusive, and globally aligned, while enabling strong local implementation.

A major focus of the role is leading LEGO Group’s contributions to the International Day of Play (IDOP)-ratified by the UN-and its flagship celebration, World Play Day (WPD), held annually on June 11. These initiatives combine brand engagement, employee participation, and social impact activation, reinforcing LEGO’s leadership in play advocacy.

Key Responsibilities

World Play Day (WPD) & International Day of Play (IDOP)
The role will serve as a central coordination point to ensure WPD and IDOP are delivered with clarity, creativity, and impact. Responsibilities include:

• Acting as a key collaboration partner with Global Brand, Our LEGO Agency, Corporate Brand Communication, and Government & Public Affairs teams to ensure an integrated and aligned approach.
• Bridging global vision with regional SR teams, ensuring clear objectives and consistent activation aligned with overall social impact strategy.
• Equipping regional and global teams with tools, ideas, and resources to activate World Play Day effectively with partners.
• Working closely with the SR Play Engagement team to integrate strong employee engagement components into WPD.

UNICEF Partnership (IDOP Focus)
As part of activating IDOP, the LEGO Foundation has entered into a three year partnership with UNICEF. In this role, you will:

• Serve as the LEGO Group’s primary touchpoint with the LEGO Foundation on WPD/IDOP and the UNICEF partnership.
• Lead collaboration with UNICEF, particularly around building and supporting a private sector coalition for IDOP.
• Ensure strong integration of IDOP across SR regional teams and alignment with broader business objectives.
• Drive coordination across brand, communications, and public affairs functions to maximize reach and influence.

Global Initiatives Leadership
Beyond WPD and IDOP, the Senior Global Initiative Manager will lead additional global initiative projects as needed, including:

• Project management and execution across multiple stakeholders.
• Partnership development and relationship management.
• Monitoring, evaluation, and communication to raise visibility and demonstrate impact.

What LEGO Is Looking For

The ideal candidate brings extensive experience in corporate social impact, with a proven track record of designing and delivering global initiatives in collaboration with diverse partners. You should be comfortable navigating complexity, leading without a fixed roadmap, and motivating teams toward shared goals.

Key requirements include:

• Strong experience working across corporate, regional, and external partner environments.
• Demonstrated ability to lead complex, multi stakeholder global projects.
• Mature leadership experience guiding teams of specialists toward collective delivery.
• Excellent stakeholder engagement and interpersonal skills.
• A proactive, patient, and flexible mindset, with strong creative problem solving ability.
• Curiosity, adaptability, and a passion for learning.
• Excellent written and verbal communication skills in English, including impactful presentation abilities.

This role follows LEGO Group’s hybrid work model, with an average of three days per week in the office. While no relocation is offered, the position is anchored in either Billund or London.

LEGO Group offers a comprehensive benefits package, including:

• Enhanced family care leave
• Life and disability insurance
• Wellbeing resources supporting physical and mental health
• Performance based bonus scheme

LEGO Group is deeply committed to diversity, equity, inclusion, and child wellbeing, and encourages candidates from all backgrounds to apply. Roles with high engagement with children are subject to child safeguarding background screening.

Why This Role Matters

Children’s creativity, curiosity, and imagination are at the heart of LEGO’s mission. This role is a chance to influence global conversations on play, shape meaningful partnerships, and help ensure children everywhere have access to quality learning through play experiences.

If you are passionate about social impact, global collaboration, and building initiatives that create lasting change, this is an opportunity to build not just a career-but a legacy.

Disclaimer:Global South Opportunities (GSO) is not the fellowship organization. For any inquiries, please contact the responsible organization directly. Please do not send your applications to GSO, as we are unable to process them. Due to the high volume of emails we receive daily, we may not be able to respond to all inquiries. Thank you for your understanding.