Cathay is a leading premium travel lifestyle brand based in Hong Kong, offering products and services across four lines of business - Premium Travel, Cargo, Low-Cost Travel and Lifestyle. The Cathay Group comprises premium full-service airline Cathay Pacific, cargo business Cathay Cargo, low-cost airline HK Express, express all-cargo carrier Air Hong Kong, and various other subsidiaries.

Cathay Pacific was founded in Hong Kong in 1946. The Group has been deeply committed to its home base, extending to the rest of Greater Bay Area, and making substantial investments to develop Hong Kong as one of the world’s leading international aviation centres.

Role Introduction

Reports to: Business Insights and Analytics Manager

Turn insight into action by supporting the regional commercial plan and specifically the Regional Commercial Leadership team and Business Insights and Analytics team by generating, analysing and evaluating reports and translating into actionable insight by highlighting channel, market and revenue opportunities.

If you thrive in a dynamic environment and are committed to excellence, we’d love to hear from you!

Key Responsibilities

• Item 1 of 11, Collect and interpret weekly and monthly data using all data tools available Collect and interpret weekly and monthly data using all data tools available
• Item 2 of 11, Analyse and identify performance trends, patterns and opportunities across the channels, markets and teams whilst highlighting gaps across the region in areas like market share Analyse and identify performance trends, patterns and opportunities across the channels, markets and teams whilst highlighting gaps across the region in areas like market share
• Item 3 of 11, Translate performance trend, patterns and opportunities into actionable insights for the Regional Head of Business Insights and Analytics and Regional Commercial Leadership team in a timely manner Translate performance trend, patterns and opportunities into actionable insights for the Regional Head of Business Insights and Analytics and Regional Commercial Leadership team in a timely manner
• Item 4 of 11, Support the segmentation of channels and identify opportunities to improve and gain market share for the relevant channel using dealing frameworks Support the segmentation of channels and identify opportunities to improve and gain market share for the relevant channel using dealing frameworks
• Item 5 of 11, Optimise dealing frameworks, price products and value add propositions in line with customer segmentation Optimise dealing frameworks, price products and value add propositions in line with customer segmentation
• Item 6 of 11, Working alongside the channel specialists and regional leadership team conduct ad-hoc studies as on potential new business needs and newly identified market challenges Working alongside the channel specialists and regional leadership team conduct ad-hoc studies as on potential new business needs and newly identified market challenges
• Item 7 of 11, Assist to define new regional commercial data collection and analysis processes Assist to define new regional commercial data collection and analysis processes
• Item 8 of 11, Conduct ROI analyses and carry out post-completion incentive, marketing and digital campaign review Conduct ROI analyses and carry out post-completion incentive, marketing and digital campaign review
• Item 9 of 11, Working with travel agencies, media, digital and PR agencies as well as other partners to measure success Working with travel agencies, media, digital and PR agencies as well as other partners to measure success
• Item 10 of 11, Foster a culture of continuous improvement with a focus on providing solutions and delivering results Foster a culture of continuous improvement with a focus on providing solutions and delivering results
• Item 11 of 11, Be the expert on the suite of data tools available to Cathay Pacific and mentor the wider team within the region on their application and use Be the expert on the suite of data tools available to Cathay Pacific and mentor the wider team within the region on their application and use

Requirements

• Item 1 of 9, Bachelor’s degree or equivalent in Business or related field preferred Bachelor’s degree or equivalent in Business or related field preferred
• Item 2 of 9, Minimum 2 years’ experience in data analysis and hungry for knowledge Minimum 2 years’ experience in data analysis and hungry for knowledge
• Item 3 of 9, Expert numeric and statistical analysis skills are essential Expert numeric and statistical analysis skills are essential
• Item 4 of 9, Good problem-solving skills Good problem-solving skills
• Item 5 of 9, Knowledge of airline/travel management systems including DDS and PRISM and QlikSense and Tableau is an advantage Knowledge of airline/travel management systems including DDS and PRISM and QlikSense and Tableau is an advantage
• Item 6 of 9, Demonstrable track record in achieving results and consistently meeting/exceeding business goals Demonstrable track record in achieving results and consistently meeting/exceeding business goals
• Item 7 of 9, Good interpersonal and communication skills Good interpersonal and communication skills
• Item 8 of 9, Travel/Airline industry experience is a distinct advantage Travel/Airline industry experience is a distinct advantage
• Item 9 of 9, Expert knowledge of MS Suite of tools Expert knowledge of MS Suite of tools