Would you like to use your digital experience to make an impact in a newly created Digital Marketing Manager role that is an area of growth and development and offers hybrid working and the chance to play a major part in the transformation of a forward thinking business?

Our client, a leading, innovative and progressive media company have an exciting, brand new Digital Marketing Manager role where you will be responsible for managing the digital presence and transformation of multiple international B2B brands, as well as the business itself. Across all brands, your role will see you optimise websites to ensure a high level of CRO, drive new subscriptions / memberships online, and take ownership of all aspects of digital activity and audience engagement. You will also analyse and improve user journey and experience across touch points to optimise audience conversion and engagement, and collaborate with various teams internally including content, sales, and brand marketing.

As Digital Marketing Manager your new role will involve:

• Developing and delivering strategies across all brands and channels including websites, social media, SEO, PPC / SEM, Paid Social, and display
• Optimising user experience and journey on websites to maximise conversion and engagement
• Driving new online subscription / membership registrations through targeted campaigns, content and landing pages
• Taking ownership of all relevant channels including SEO / SEM, social media, e-mail, PPC, Paid Social and automation
• Analyse relevant performance metrics and use insights for future strategic decisions
• Budget management of campaigns
• Producing reports and insights on user behaviour, journey and engagement

I am very interested in speaking with candidates who have experience working in-house as a Digital Marketing Manager, Specialist; Performance Marketing Manager; or Growth Marketing Manager working across multiple brands or industry sectors - ideally within the world of B2B media / publishing. Agency side experience working across multiple brands / industries would also be of interest. Knowledge of membership / subscription based models is definitely of interest.

Salary 38,000 - 40,000 p.a. (depending on the level of experience) plus up to 5k bonus opportunity (based on personal and company performance.

Benefits including hybrid working from home (up to 3 days per week), free parking on-site, perkbox, recreational activities on-site, and employee social events and awards.

Meridian Business Support is a recruitment specialist acting on behalf of our client as an Employment Agency for this vacancy.