Have you ever been somewhere an event, an attraction, a day out

And instead of just enjoying it, you re noticing everything?

The signage.
The messaging.
What they re trying to say and whether it actually works.

Not because you ve worked in that industry
Because you re a marketer.

You can t help it.

As Marketing Manager, that s exactly how you ll think here.

The foundations are in place.

A clear marketing strategy has been developed, with external support helping to shape direction and key pieces of work.

Day-to-day marketing is already run in-house by the team.

But right now, it sits between a director with limited time, and a team who need someone to bring clarity, structure, and momentum.

That s where you come in.

You ll take what s been created, improve it, and make it perform.

Not overcomplicating things.
Not changing things for the sake of it.

But looking at it and thinking

How do we make this deliver real, measurable impact?
More visitors.
Stronger group bookings.
Better return on what we spend.

You ll be leading a small marketing team.

A mix of skills, experience, and perspectives.

They don t need a distant manager.
They need someone in it with them.

Someone who:

Brings structure and direction
Mentors and develops
Knows what s happening day to day
Spots what s working and what isn t

Right now, there s activity but not always clarity.

Campaigns are happening.
But there s an opportunity to bring better focus, prioritisation, and understanding of what s actually driving results.

This isn t just about running campaigns.

It s about building a marketing approach that is:

Clear
Commercial
Measurable
Repeatable

There s also a real opportunity to grow the B2B side of the business.

Group bookings.
Events.
Partnerships.

It s there - but not yet fully developed.

If you enjoy spotting opportunities and turning them into something tangible, you ll find plenty of scope here.

The business is in a strong position.

Around £3 million turnover and 70 people, with clear ambitions for growth - including expanding beyond current attractions over time.

Which means this role won t stand still either.

You ll be based in Shrewsbury, working closely with the Sales Manager and senior team.

Planning.
Challenging.
Making sure ideas turn into action.

Because when marketing and sales are aligned properly
That s when growth really happens.

You ll be comfortable across both B2C and B2B.

You ll understand digital channels, but also know that not everything is digital.

And if you ve got experience with PR, partnerships, or generating demand beyond paid channels, even better.

The salary is £45,000 to £55,000, with hybrid working.

And you ll have the space to influence how things are done.

Not just talk about change
Actually make it happen.

So when you re out and about, noticing what works and what doesn t

Do you ever think
I d do that differently?

If the answer s yes - this could be exactly what you ve been looking for.

This role is exclusive to Marshall Harmony you won t be contacted by any third parties. If you d like more info or want to talk it through, just drop us a message or send your CV to the email above.
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