Lead the growth of a premium food-to-go brand portfolio exceeding 100m in a dynamic, fast-paced sector.

This senior role offers the chance to shape brand strategy, drive innovation, and engage consumers in the thriving UK market.

Role Overview

Own the strategic direction for a flagship brand, championing brand equity, launch exciting innovations, and fostering partnerships in a collaborative, office-based environment in the Midlands.

Key highlights:

• Execute annual brand plans aligned with a 3-year strategy.
• Harness consumer trends and category insights for growth opportunities.
• Present compelling strategies to key retail partners for standout activations.

Core Responsibilities

Drive end-to-end brand leadership with commercial impact.

• Spearhead seasonal and limited-edition product launches from ideation to national rollout, collaborating across NPD, commercial, and operations teams.
• Develop and manage a 3-year innovation pipeline, overseeing product lifecycles and supplier relationships.
• Lead agencies to deliver market-leading campaigns, ensuring consistent brand voice across channels.

Further duties include:

• Crafting a bold digital and social media strategy to boost engagement.
• Monitoring brand P&L, optimising budgets, and tracking ROI on activations.
• Supporting franchise evolution and through-the-line marketing execution.

Ideal Candidate

We’re seeking a commercially astute leader with 3+ years in brand management within food/drink, including innovation and agency handling.

Qualifications & Experience

• Degree in business/marketing (preferred).
• Proven track record in product development, campaign delivery, and P&L oversight.

Key Skills

• Strong project management and cross-functional influencing.
• Passion for consumers, problem-solving, and data-driven insights.

Personal Traits
Embody resilience, positivity, and customer focus to thrive in our agile culture.

Join a supportive marketing team in a market-leading food business, with opportunities to make a tangible impact on beloved brands. Office-based at our Midlands site, this role suits ambitious professionals ready to elevate a leading brand to new heights.

Apply now to shape the future of on the go indulgence. Get in touch or send your CV and cover letter outlining your brand successes.