Job Opportunity: Shopper Marketing Executive

Pay Rate: 26.46 per hour
Location: Bracknell (Hybrid - 4 days per week onsite)
Travel: Up to 20% domestic
Industry: FMCG / CPG (UK Retail Accounts)

About the Role

We are seeking a proactive and highly organised Shopper Marketing Executive to join our team. In this role, you will manage multiple customer seasons, promotions, and shopper communication activities within the UK retail environment. You will lead the development and execution of a comprehensive Shopper Marketing Execution Plan for the Retail and Office District, ensuring brand visibility, strong customer engagement, and commercial success.

This is an exciting opportunity for someone with strong FMCG/CPG experience who thrives in a fast-paced environment, enjoys cross-functional collaboration, and is passionate about driving consumer impact at point of purchase.

Key Responsibilities

• Manage seasonal plans, promotions, and consumer communications across key UK retail accounts.
• Lead the creation, activation, and performance measurement of Shopper Marketing strategies.
• Support core marketing operations including POs, budget tracking, and SKU creation.
• Build a deep understanding of shopper behaviour-needs, preferences, and buying habits.
• Collaborate closely with Category Development Managers, Key Account Managers, and Area Portfolio/Trade Marketing Managers to identify and maximise growth opportunities.
• Develop strong knowledge of business brands, product portfolios, and ongoing campaigns to enable effective promotion.
• Build and maintain strong relationships with customer marketing teams, aligning brand activities to their go-to-market strategies and target audiences.
• Analyse marketing performance metrics, manage the budget, and assess financial viability of marketing activities to optimise future planning.

Skills & Expertise Required

• Degree in Marketing (or higher) from an accredited institution.
• Experience in Shopper Marketing, Consumer Marketing, or Account Management within the FMCG/CPG B2C sector.
• Strong analytical skills with the ability to interpret consumer data and campaign performance.
• Proven experience in project management and stakeholder management.
• Excellent communication and influencing skills.

Desirable Qualifications & Attributes

• Strong commercial acumen.
• Excellent organisational and prioritisation abilities.
• Confident communicator with strong interpersonal skills.
• A motivated self-starter who can work independently and collaboratively.
• Team player with a proactive and solution-focused approach.

Why Join Us?

This role offers the chance to work with leading brands, influence shopper behaviour, and contribute to high-impact retail marketing campaigns. If you’re passionate about FMCG marketing and want to work in a dynamic, collaborative, and fast-moving environment-this could be the perfect fit.

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.

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