Sales Manager UK Retrofit Projects (Power Generation / Marine / Rail / Automotive)
UK-wide field role 1 day per week in office (approx.)

We re recruiting on behalf of a highly regarded engineering manufacturer that s expanding its UK retrofit business across power generation, marine, rail and automotive markets. This is a new opportunity created as part of planned growth. This is a true new business hunter role, ideal for a commercially driven salesperson who thrives on opening doors, building pipelines, and converting technically complex opportunities into long-term customer partnerships.

As Sales Manager you ll take ownership of UK retrofit project sales, targeting a wide range of applications including:

• Power generation (typical project values around £100k)
• Marine (longer-term supply contracts and OEM opportunities)
• Rail (often £500k+, including work with major operators/OEMs)
• Off-highway and construction equipment (smaller projects from tens of thousands)

This role offers a strong mix of large, strategic contracts and high-volume retrofit opportunities, with plenty of scope to build a long-term territory and make a genuine impact.

Sales Manager - Role and Responsibilities - Aftermarket, Retrofit, Power Generation, Marine, Rail, Automotive, New Business

• Proactively identify and win new retrofit business across the UK
• Manage the full sales cycle: prospecting, client engagement, technical discussions, quotation support, and close
• Attend customer sites once or twice per week for technical meetings and project development
• Develop relationships with key stakeholders across engineering, procurement, and operations
• Maintain a structured pipeline and provide accurate forecasting
• Work closely with internal technical teams to ensure solutions meet customer needs

Sales Manager - Role and Responsibilities - Aftermarket, Retrofit, Power Generation, Marine, Rail, Automotive, New Business

• Retrofit solutions into off-highway automotive, power generation, rail, or data centre power supply environments
• Similar engineered products where technical credibility and solution selling are essential
• You ll be someone who enjoys autonomy, is confident in front of customers, and is comfortable balancing quick wins with longer-term, high-value programmes

Sales Manager, Aftermarket, Retrofit, Power Generation, Marine, Rail, Automotive, New Business

If you re an ambitious technical salesperson looking for a high-impact UK role with a growing business in aftermarket retrofit projects, we d love to hear from you!

Apply now or contact us in confidence to discuss the opportunity in more detail.