Lead Analyst (CRM & Personalisation)

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This role has expired

Dunelm

Lead Analyst (CRM & Personalisation)

Multiple locations
Hybrid

Description

Hybrid requirements: This role has flexible working patterns.
We are seeking applications from candidates who share our values and celebrate diversity in all its forms. Data, Insight and Analytics has been recognised by Dunelm as a key enabler for the next phase of growth and the business is investing in both the technology and people to deliver this.
The department plays a pivotal role, as we strive to achieve our mission to put data and insight at the heart of decision making across the business.
This role will play a vital part in creating insights to shape marketing strategy and drive investment decisions across digital and offline marketing channels. Partnering with the leaders of the Marketing organisation, your role will focus on CRM and personalisation use cases, where you‘ll design and implement strategies to improve return on investment and achieve our customer acquisition and retention goals.
What you’ll be doing
Track and understand trends in marketing performance, providing insight into customer behaviour and developing models and strategies to enable improved customer targeting. Lead the generation, delivery and communication of actionable insight in customer behaviour through CRM and Personalisation initiatives, presenting to Marketing teams across Dunelm, in order to drive strategic and customer-led decisions. Lead the development and implementation of a measurement plan for our CRM and Personalisation activities, maximising return on our investments. As a partner to the Marketing organisation, work with them to identify opportunities, frame problems and deliver the marketing analytics roadmap. Partner with the Data, Product and Engineering teams to define data products needed by the team to enable insight. As a key member of the Analytics team you’ll play an important role in contributing towards the culture, as well as being an advocate for data, insight and the voice of the customer throughout the business As part of this role you will develop and mentor 2 senior analysts to deliver actionable insight and manage the prioritisation of the roadmap with stakeholders
What we’ll look for in you
Essential: Strong understanding of digital and / or offline marketing, including specialist knowledge of at least one of email, organic search and PPC. Significant experience in designing measurement solutions for marketing campaigns, including attribution and incrementality testing. Significant experience in exploring large datasets, with proficiency in SQL. Significant experience in statistical modelling, such as building customer segmentations and propensity models. Creative, curious and customer focused, with a passion for making an impact through data. Collaborative, with excellent communication skills and an ability to tell stories through data Extensive work experience, using analytical skillset to tackle business problems. Experience leading and mentoring high performing analysts Knowledge of website testing tools (e.g Monetate) Desirable: Degree in Maths, Stats, Economics, Computer Science, Physics or a related field; or equivalent related professional experience. Knowledge of Python, R or another major programming language. Experience working with Google Analytics/BigQuery and Customer Data Platforms Behaviours: Adapting – Being prepared to fail fast and learn from successes and mistakes. Being Curious – Seeking out people and experiences to develop knowledge and understanding. Connecting – Creating and maintain strong relationships across functions. Customer First – Taking a customer-led approach to your work, anticipating and prioritising customer wants and needs.

Role tech stack

sql
python
r
google-analytics
google-bigquery

Culture overview

We're here to help our customers create the joy of feeling truly at home. Join us and you'll find our caring and inclusive culture makes this a place you'll feel right at home too. Learn Wherever you work with us and in whatever role, you'll have every opportunity to keep on learning and keep on growing. Thrive We'll take care of you, and make sure your everyday needs are met, so you can focus on doing a great job and being the best version of you. Belong We embrace diversity in all its forms. We'll celebrate the individual you are and value the unique contribution you bring. Colleague Networks All of our colleagues have the opportunity to be part of our four colleague networks. These are Disability & Neurodiversity, LGBTQ+, Gender Equality and Ethnicity & Race. Each network has co-chairs and an exec sponsor who work closely with us to ensure that we are a workplace where everyone feels supported, celebrated, valued and heard. A chance to give something back We're serious about our role in society. Each of our stores is partnered with a local charity and has its own community Facebook page. And we offer our Pausa Cafés for free to local community groups. We're also proud partners of the mental health charities, Mind (UK and Wales), SAMH (Scotland) and Inspire (Northern Ireland). And each year, we'll give you a day's paid leave to support a charity that matters to you. Work your way We have adapted our ways of working to make sure everyone can feel at home wherever they work. For many colleagues at our Head Office in Leicester and our Central London hub that now includes working on a hybrid basis, combining days in the office with time spent working at home or elsewhere across the business.

Employee benefits

Bonus Scheme
Childcare Vouchers
Flexible Working
Free Parking
Laptop
Learning Allowance
Life Insurance
Pension
Private Healthcare
Share Options
Wellbeing Programme

Office vibe

Birthday Off
City Centre
Hackathons
Office Dog
Open Plan
Social Events

Location

Leadership

John Gahagan
Chief Technology and Information Officer

Tech overview

Our Tech, Digital and Data teams are transforming literally every aspect of our business – from the way we manage and make use of our data, to the relationships we share with our customers. Already, their impact has been felt across the business, and indeed by our customers. But this is just the start and we know there are bigger opportunities ahead. Check out our tech blog for tales behind our talented teams: https://engineering.dunelm.com/ Keep on growing Join us on the tech side and you'll have access to a huge array of learning and development opportunities, including a variety of internally created workshops and externally accredited courses. We also have a substantial tech-specific budget to fund e-Learning licenses, conference visits, resources, and qualifications, plus dedicated mentors, well-being buddies and a wide range of network groups to support you as you progress.

Engineering principles

Agile Process
Code Reviews
Communication and collaboration
Continuous delivery
Continuous Development
Continuous integration
Infrastructure as code
Mentoring
Micro services
Pair programming
Scrum
Test Driven Development
Unit testing

Company tech stack

javascript
aws-lambda
graphql
react
typescript
jest
nodejs
sql
python
java
Dunelm
Lead Analyst (CRM & Personalisation)
Leicester
This role has expired