We are seeking applications from candidates who share our values and celebrate diversity in all its forms.
Data, Insight and Analytics has been recognised by Dunelm as a key enabler for the next phase of growth and the business is investing in both the technology and people to deliver this.
The department plays a pivotal role, as we strive to achieve our mission to put data and insight at the heart of decision making across the business.
This role will play a vital part in creating insights to shape marketing strategy and drive investment decisions across digital and offline marketing channels. Partnering with the leaders of the Marketing organisation, your role will focus on CRM and personalisation use cases, where you‘ll design and implement strategies to improve return on investment and achieve our customer acquisition and retention goals.
What you’ll be doing
Track and understand trends in marketing performance, providing insight into customer behaviour and developing models and strategies to enable improved customer targeting.
Lead the generation, delivery and communication of actionable insight in customer behaviour through CRM and Personalisation initiatives, presenting to Marketing teams across Dunelm, in order to drive strategic and customer-led decisions.
Lead the development and implementation of a measurement plan for our CRM and Personalisation activities, maximising return on our investments.
As a partner to the Marketing organisation, work with them to identify opportunities, frame problems and deliver the marketing analytics roadmap.
Partner with the Data, Product and Engineering teams to define data products needed by the team to enable insight.
As a key member of the Analytics team you’ll play an important role in contributing towards the culture, as well as being an advocate for data, insight and the voice of the customer throughout the business
As part of this role you will develop and mentor 2 senior analysts to deliver actionable insight and manage the prioritisation of the roadmap with stakeholders
What we’ll look for in you
Essential:
Strong understanding of digital and / or offline marketing, including specialist knowledge of at least one of email, organic search and PPC.
Significant experience in designing measurement solutions for marketing campaigns, including attribution and incrementality testing.
Significant experience in exploring large datasets, with proficiency in SQL.
Significant experience in statistical modelling, such as building customer segmentations and propensity models.
Creative, curious and customer focused, with a passion for making an impact through data.
Collaborative, with excellent communication skills and an ability to tell stories through data
Extensive work experience, using analytical skillset to tackle business problems.
Experience leading and mentoring high performing analysts
Knowledge of website testing tools (e.g Monetate)
Desirable:
Degree in Maths, Stats, Economics, Computer Science, Physics or a related field; or equivalent related professional experience.
Knowledge of Python, R or another major programming language.
Experience working with Google Analytics/BigQuery and Customer Data Platforms
Behaviours:
Adapting – Being prepared to fail fast and learn from successes and mistakes.
Being Curious – Seeking out people and experiences to develop knowledge and understanding.
Connecting – Creating and maintain strong relationships across functions.
Customer First – Taking a customer-led approach to your work, anticipating and prioritising customer wants and needs.