At NaturalMotion, we make games that wow people. We innovate to create experiences that previously were impossible and that would not exist without us. We take pride in making titles that reach a large audience and in creating communities that last. For the past six years, NaturalMotion Studios have been named as one of the Best Places to Work in the UK games industry by gamesindustry.biz.
JOB PURPOSE
We are looking for a Lead UI Designer to join the team.
The Lead UI Designer assists Franchise Leads in developing the UI vision of a product(s) and carrying out that vision. This role leads the effort in innovative and ground breaking design solutions to create user-centered design solutions that promote ease of use, employ best-in-class game/interaction design, and optimize the user experience universally in response to user testing.
Manage other UI staff and lead all phases of the design process including conceptual design/development, graphic and interface design, prototypes, and art production.
Work closely with Franchise Stakeholders to establish and maintain the visual integrity, interaction methods, brand standards, and consistency for the game and collaborate with Product Management and Engineering for execution of design.
KEY ROLES & RESPONSIBILITIES
Collaborate with the UX, product and design teams to conceptualize, define, and develop features that yield outstanding experiences for our players
Synthesize the needs of players and all game departments to find solutions that work for all.
Create UI design/layouts
Create high-fidelity mock-ups for pre-visualization during pre-production
Create UI art and visual design for user interfaces
Develop mood boards and help guide the visual design of features
Collaborate with the art team to define/adhere to a thematic art style
Design (and create) functional animation for user interactions
Participate in the planning and moderating of user testing
Conduct market competitor research and deconstructs
Participate in researching consumer insight, developing personas, and analyzing data
Conduct heuristic evaluations of internal & external products
Prepare assets for implementation in the game engine
Partner with technical artists and engineers to implement user interface game assets in the game engine
Be responsible for the task management and career development of other UI staff
Set examples, guides, and standard methodologies in UI for others in your game team
Lead and participate in company-wide UI community events, critiques, product reviews, and feature retrospectives
Be responsible for the UI of all features on a specific game team
Collaborate with UI staff from other game teams to share findings and develop standard methodologies across the organization
Mentor other UI staff
APPLICANT’S PROFICIENCIES
Ability to adapt and work in a fast-paced setting. Be able to rapidly develop new skills and behaviors in response to changing circumstances.
Ability to prioritize tasks, work efficiency, handle time effectively, and complete your work with minimal oversight.
Demonstrates proactive self-development with interest in leveling up personal, interpersonal, and craft skills
Be organized and demonstrate good digital hygiene and adhere to established naming conventions and organizational methodologies.
Find opportunities to mentor, share your knowledge, insight, and experiences with others.
Able to present complex ideas to diverse audiences and articulate a convincing point of view
Highly proficient written and verbal communication skills, including technical writing.
Ability to co-work and connect with multiple studio locations, teams, and partners
Able to collaborate with proactive communication and a willingness to build consensus with potentially opposing perspectives.
A mastery in classic graphic design principles
An accomplished expert in user interface layout design, hierarchy, color theory, and information architecture
A veteran in adapting and adhering to an established visual style and building upon it
Can consistently produce high-quality visual assets for user interfaces
Highly skilled with standard creative software such as the Adobe Creative Suite
An accomplished expert with UI layout & design tools (Figma, Sketch, or similar tools)
Familiarity with collaborative virtual environments (Miro, FigJam)
Highly competent in designing and authoring functional UI animation
Highly experienced veteran in traditional game development methods and processes
Accomplished expert in creating user interfaces for game engines (like Unity or Unreal)
Highly engaged and experienced in collaborating and partnering with technical team members such as Tech Art and Engineering
An experienced veteran that fully understands the limitations and best practices of developing games for mobile devices
SOFTWARE EXPERTISE
Figma, Sketch, or other UI design tools
Axure, Framer, or other interactive prototyping packages a bonus
Unreal Engine, or similar game engines a bonus